Sustainability

We love our coastline and are always looking for ways to have a positive impact on the environment. Our sand free beach towel range is a great example of this. You can feel great when you use one of our amazing towels, knowing that each beach towel has been made using fabric produced from recycled plastic bottles. 

Over one million plastic bottles are used every minute worldwide. Far too much of this plastic ends up in landfill and our precious environment. Our towels have been made from RPET which stands for polyethylene terephthalate. RPET is made using plastic bottles that have been diverted from landfill making a path toward a greener, safer and cleaner future.

Bottles are selected and sorted onto bales at recycling centres and then sent to PET recycling facilities. The bottles are cleaned and the labels and caps are removed. The bottles are then shredded into flakes using mechanical bale breaker. The flakes are then cleaned again and throughly checked so they have no impurities. They then go through a de-polymerisation and re-polymerisation process to be turned into PET pellets.